Monday, June 26, 2006

[upon design] feel like running?!

This is one of the best commercials I ever seen… whenever I watch it... I want to run!!! and keep on running!

[[A high-tech RBK running shoe becomes the seed for an entire urban landscape, which sprouts like an out-of-control vine. Motion Theory’s directors and designers combined forces in order to create the burgeoning city, which seamlessly integrates L.A. locations and a full CG city. As the city takes shape, the runner faces an escalating series of challenges, including rising construction barriers, shifting walls, falling objects, and buildings that close in on him. A primal, percussion-driven track sets a vigorous pace along the way, leading to a finale in which the runner effortlessly springs over the final obstacle and sends the city retreating back into the shoe.]]

:: watch the commercial

courtsey of Motion Theory

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