Thursday, January 25, 2007

i. dhuha design

It’s been a couple of years now since the first idea of [Dhuha] was born… though it went cocooning immediately…



But…
Today [Dhuha] came out again to existence and hopefully it will continue to blossom…
But what is [Dhuha]?
[Dhuha] is my dream design identity… it is my name in the design and media world…
Why [Dhuha]?
[Dhuha] = [ضحى ] means literary in Arabic the forenoon or the morning light… the early morning when the sun light turns from red to white…
I was always fascinated with Surat Ad-Dhuha, chapter 93, Holy Quran…
And for many reasons |some are very personal| I love this chapter… it was sent talking to Prophet Mohammed PBUH… but I feel that it addresses each one of us as well… and the meaning behind the verses are just amazing…

Some very lovely meanings…

[Your Lord has neither forsaken you nor hates you] verse 3
[And verily, your Lord will give you so that you shall be well-pleased] verse 5
[And proclaim the Grace of your Lord] verse 11

For me…
And by…
Putting [things] in my weird conceptual frame…

[i] make my [Dhuha]
[i] live my [Dhuha]
[i]… [Dhuha]

6 comments:

specsan said...
This comment has been removed by the author.
specsan said...

congrats girl.
though i know it started as a twosome, but it was menat to be this way.
I am happy you changed the logo; crit: i find the "dad" a bit fat,i wouldve gone for a different proportion for the rectangle, and shaded it in a dark tone to let the letters contrast out. Its not my idenity anyways but this wouldve been a design development for your former one in a way.

and one more thing, happy that u dropped the translation, let others understand our brands for a change.

sahdia said...

Salaam,

I think your design identity is cool with respect to the fact that you have linked it back to the word of God. JK for reminding us of where we all come from.

-Tora- said...

beautiful design

Qabbani said...

hey

wallah nice :)

wish you all luck :)

Dhuha A said...

i like your design...and i love the translation for the verses...hope you go far with all your dreams.
And my name is DHUHA so i kind of feel special :D