Cactus Kid Ads Banned

So... apparently a lot of people found these two ads offensive... and they managed to force them banned...
more here...

Rexona...

A deodorant is used for hygiene people!!! not to attract the opposite sex... mind your hygiene... your looks and your smell... for YOUR own comfort...
Using a deodorant is part of the personal care and cleanness... not for attracting or pleasing one cool guy you meet for 5 seconds in an elevator!

WOMEN of Earth... you need not please men!!! DO IT FOR YOUR SELF!!!




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fighting Media epidemic: Fair and Lovely

Fair and Lovely's campaign has been around linking having a more fair skin to success.

What I dislike about their ads are the following:
:: They measure beauty by how white you are... which is racist for me and might indicate superiority based on skin color which is nonsense.
:: They link the success of a woman with the way she looks.
:: They objectify women... and emphasize the fact that she is to be looked at...
:: As much as it is important for a woman to feel confident about the way she looks... it should be an inner feeling and not a judgment passed on her by others [men or women]...

:: Most Arab women are dark skinned and it is the reason why they should feel special... and not want to change their uniqueness...
:: There is NO checklist to define beauty... NO universal standard... physical beauty is not in a specific color or features... is in the overall composition and the harmony of the whole body and face...

No wonder you can hear many Arab guys asking or wishing to have a blond, fair skinned, tall, not skinny nor chubby girl as a wife...

A word to Arab girls... YOU are beautiful... just stick to a healthy, clean skin..

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Fighting Media Epidemic

There are a lot of messages that are being fed to us via media whether on TV, Radio, Movies, Ads...
These messages encourage stereotyping... prejudices and can cause much more harm... when they become rooted in our culture...
The other day I wrote about the usage of the word "Niswan" in one pop Arabic song and how it objectifies women...
And then in one of my classes I was discussing with my students issues related to gender identity and especially in our societies... and it made me think more about how many of our values and practices are actually encouraged by common Media...
So a thought came to my mind... I'll start a new series of posts on my blog under the label of "fighting Media epidemic" aimed to address specific cases in Media especially Arab Media where a certain stereotype is being raised...
I want to see what hidden messages some of the things we see and hear and pay no heed to can create patterns in our culture and affect us negatively...
These messages can be related to anything from women, Arabs, Islam, children, racism, weight, glamour...
I want this to be more of a collaborative work... So if you have anything in mind that you want to hear about or want to tell people about... you can email me and I can post it for you... under your name...

My first post will be coming soon...