fighting Media epidemic: Fair and Lovely

Fair and Lovely's campaign has been around linking having a more fair skin to success.

What I dislike about their ads are the following:
:: They measure beauty by how white you are... which is racist for me and might indicate superiority based on skin color which is nonsense.
:: They link the success of a woman with the way she looks.
:: They objectify women... and emphasize the fact that she is to be looked at...
:: As much as it is important for a woman to feel confident about the way she looks... it should be an inner feeling and not a judgment passed on her by others [men or women]...

:: Most Arab women are dark skinned and it is the reason why they should feel special... and not want to change their uniqueness...
:: There is NO checklist to define beauty... NO universal standard... physical beauty is not in a specific color or features... is in the overall composition and the harmony of the whole body and face...

No wonder you can hear many Arab guys asking or wishing to have a blond, fair skinned, tall, not skinny nor chubby girl as a wife...

A word to Arab girls... YOU are beautiful... just stick to a healthy, clean skin..

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